Smart Sun Laughs 24 hours

A new Channel Comedy Thirai was launched today exclusive for Sun DTH customers. It is available in channel 105 and is only for sun DTH customers. No other DTH or cable TV can have access to it. This was started from today 12 am.

Kalaignar TV had announced last month end that it will soon come with three more channels exclusively for News[ seithikal], Comedy[sirupuoli] and kids[chithirai-cartoon].The Network has also chalked out aggressive plans to ramp up capacity and expand its presence across the globe, especially in the US, Canada, Singapore and Malaysia.

A very swift response from Sun network and it has superseded Kalignar in being the first to introduce an exclusive comedy channel. But when Kalaignar Tv starts its comedy channnel and if it is a FTA channel it may not have competition in Cable network and other DTH. In fact Tatasky and Dish may also take it without any carriage fees as it will be essential for them to outwit this new sun dth weapon. As for whether sun can deny permission for other MSO’s and DTH, TRAI should answer and it will only when someone raises an objection. DTH operators can offer service on demand and they all do so . May be Sun will take this route for a satisfactory answer to TRAI. SEE THE ABOVE ADVERTISEMENT, IT MENTIONS 24 HOURS COMEDY SEVAI[SERVICE] AND NOT COMEDY CHANNEL. It is also mentioned in very minute letters in the bottom that it is a video on demand and is free for three months.

However Business sense suggests that just before Kalignar makes a formal announcement of their channel, Sun may give feed to Cable and other DTH also and till then only Sun DTH customers will be privileged.