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News competition




Unlike the rest of the country Tamils are news savvy. They like to hear and see the action as and when. And they like to be updated on all that matters in the universe. They will see the news from the rulers and the opposition and discuss it with who ever is near by. That explains why so many news channels are in the anvil. Unlike the serial channel where it is almost impossible to compete with sun TV, News is a open ground. When Rajdeep sardesai came out of NDTV, every one knew he will make an impact. As he himself was a brand name by then. But no one expected him to rule the roost in such a short time. And the times news at nine PM by goswami is a super hit among news watchers. Unlike the English and Hindi news channels Sun News has not produced any renowned news reader. Most of the more popular news readers have become anchors for chat shows and discussions. So the competition is really wide open. And of course the prime time will be only for serials and game shows and movies. So it will be an uphill task for all the new comers. However innovative and picture clarity with interesting news discussions, debates, tours, and news films will be winners.
January will be interesting and then may be soon the elections may follow. who knows it might be both lok sabha and state polls. So that is going to be more than enough in the platter. happy watching.

The King of all Jacks.


King Queen Jack is aired in Vijay Tv every Tuesday at Ten PM and it definitely brings lots of smiles on us. A well anchored programmes it flows without any hitches. The invitees are professionals and are always at their best. Yesterday’s episode had Babloo, Dhanu, Badava and ramalingam. Ramalingam’s way of delivery should be a lesson for all the kalaka and asatha performers. The prick on mega serials was superb. Ramya is at her best and her boss is greater than her. If the elite watch Tamil programmes this will be number uno. Metro should have fans. The settings in a bar/club may not go easy with the villages. Surely their TRP must be raising.

The wild Jodi



The Votes have been cast and by week end we will know the results. Jodi number one wild card round was good. Shree team was definitely the best by performance. Their idea of mixing all elements of earlier rounds was innovative and entertaining. Irfan and monisha were also good. I could spot monisha missing some steps and they were clever to have unsynchronizing steps for both of them so that synchronizing is not spotted as defect. Anyway kana kanum kalankal fans may help them get through. Simbu said It all. He made it clear whom he expects to win. see his comments.
1. Irfan-monisha- If you had danced for this song in earlier round I would have sent venkat out. Tinku be careful.
2. Shree-Krithika- I do not know[think?] who will win this round but you are the best today. This he told before two more pairs were to perform did he mean it your guess is mine.
3. Dev – aishwaraya- Dev you looked like an hero I enjoyed it.
4. Yogendran- No comments
5. Aravind lakshni- Among your dances today was the best.

Well the results are getting more and more predictable. But I also wonder why these Tamil channels have not been able to create the kind of euphoria the Hindi channels create before any poll. They should have allowed voting for more than a couple of days and also allowed canvassing in meanwhile. Well my son voted for irfan and shree.

Why Tamil Serials are popular?




Every day, people hurriedly turn on their televisions in the afternoons and evenings to catch a half-an-hour or one hour of enjoyment. Enjoyment is the only word that can accurately surmise the wonder of serials. Or maybe addiction is a better way to describe the phenomenon that is in serial watching. Or even obsession could describe the serial mania that some people have. Serials are global – the serial phenomenon is not limited to India at all. Indians all over the world are subscribing to Sun TV, Tamilgrounds, you name it – just so they can catch the recent episodes of their favourite shows.
However, or whatever you call it — serials have caught the mainstream and Indians are infatuated with them. From watching half-hour of ‘Anandham’ or glimpsing five minutes of ‘Paasam’, Indian serial viewers are hooked. It doesn’t matter if they started watching from the first episode of ‘Kalki’ or they just learned that ‘Arasi’ is on at night — Tamilians are hopelessly addicted, transforming from casual TV watchers to loyal serial fans. Let’s not forget about ‘Kolangal’,
‘Lakshmi’, ‘Malargal’, and the multitude of others that are there.
And what a variety we have to watch. From the police car chases in ‘Arasi’, to the family dilemmas that dominate ‘Anandham’, to the marriage ordeals of ‘Paasam’ – serials give us two things. They are a unique amalgamation of these two things, and it is this recipe that makes them successful. What are these two factors? They are simple, really. First, serials are realistic — and therein lies their strength. Unlike the movies, where the hero goes from rags to riches in one song, serials exert a realistic nature — that shows the characters as ordinary people just like us — struggling to make a living, while achieving our dreams.

It is this that has garnered the serial mass appeal from the thousands, or I should say, millions of loyal fans who watch them. Secondly, the serial offers surrealism — something which is totally different. Serials show us a world where people are just like us, but these people are able to demonstrate extraordinary things. These characters in the serials are able to gather money within days, are able to conduct weddings within minutes, and sometimes come back from the dead. No, not really – no serial character really returns from the dead…but they are presumed dead and then eventually return to the land of the living — coming back home to an unwary family that has moved on.

These two factors mentioned above, when combined, make a fabulous combination. Add in the emotions — and you have a successful formula for high ratings, and assuredly that TV channel’s success. Every serial, from the dynamic episodes of ‘Chithi’, and ‘Annamalai’, to the tear-jerking ‘Nimmadhi’ and ‘Selvi’ — serials touch our emotions.

Serials make us cry, they make us laugh; mostly they make us tune in. And in a way — they are doing us all a great service. At least for that one half-hour or one-hour episode, we manage to escape from our own realities, stop thinking about our own problems, just for some time.

Thanks: Priyanka Narayanan http://www.Chennaionline.com

Reading Versus Television- A view Point

We encourage our children to read and yet we discourage them from watching television. Some people have commented that this is inconsistent. “Why is the written word a superior way to get information than television?” That’s an interesting point of view worth further exploration. Reading is a skill that is in much greater demand than the demand for watching TV. I have seen few jobs that require a person to be able to watch TV but reading is an integral part of many jobs.

Why?
The written word is an incredibly flexible and efficient way of communication. I can write something down and, in no time, it can be communicated to many different people. Not only that, I can assimilate vast amounts of information through reading in a very short time. I would argue that a good reader can acquire more information in reading for two hours than someone watching TV can acquire in a full day. I know some people predict the eventual downfall of the written or printed word. It will only be gone if a more efficient means of communicating large amounts of information is discovered.

I am able to gain a lot of information quickly because I am a fast reader with good comprehension skills. I want my children to have the same ability. It will save them massive amounts of time and they will be able to assimilate vast quantities of information. I don’t see the same benefit if they acquire the ability to be great TV watchers.

So, if I have a choice of encouraging my child to read a book or watch a TV program, I would much rather him read a book. I have a seven year old who absolutely loves Archie comic books. We buy every one of them that we can find for him. Why? It would be much cheaper to let him watch free cartoons on TV than to buy these comics. And, after all, when he finishes reading an Archie comic book, he probably has no more knowledge than if he watched a cartoon or a TV program. But, in my humble opinion, he is much better off after reading the Archie comic because he has had a little more practice at something that will help him in the future. We encourage Alonzo to readjust about anything that interests him (within certain limits). Even if he doesn’t get anything out of the content, he is accomplishing something in that he is practicing developing his reading skills.

On the other hand, our TV viewing is quite limited. So much of it is a waste of time and this time could be so much better spent, even if it is in just reading a useless Archie comic book.

by Jim Muncy http://www.valdosta.peachnet.edu/~muncyj/homeschooling/thoughts.html#Reading Versus Television

Counter Point
THE digital divide used to separate rich from poor; now it separates parents from their children. Television, in particular, is an enormous presence in the lives of kids today.

Yet, for all the television kids are watching, much of what parents think they know about television’s impact on their children is wrong. For instance, in the early 1970s, it was common knowledge that television was bad for your eyes: My own parents were convinced that my bad eyesight was the result of sitting too close to the screen, and they therefore made me stay at least six feet from it. Today, most people know that television viewing does not cause vision problems, but a host of new myths have emerged, still ripe for debunking:

1. TV makes kids dumb. Actually, high-quality TV shows improve children’s cognitive abilities. Study after study has shown that children 3 to 5 years old who watch an American programme called “Sesame Street” for an hour a day, are better able to recognize numbers, letters and shapes than those who don’t.

When 500 kids who had participated in some of those studies were followed up as teen-agers, those who had watched educational programs as preschoolers had higher grades, were reading more books, placed more value on achievement and were more creative than those who had not.

2. TV makes kids violent. The real story is more complicated. In 1994, researchers reviewed hundreds of studies involving thousands of children and concluded that there was clear evidence that watching violence on TV makes children more aggressive. Similarly, preteens and teen-agers exposed to sexual content on television are more much more likely to engage in the kinds of activities they see on the screen.

But a study of more than 5,000 children also found that “pro-social” programs make children kinder and more tolerant. In fact, the linkage between good behavior and watching good programming is as strong as the link between bad behavior and bad programming. The problem is that kids are increasingly watching shows with violence and sex instead of programming that is appropriate for their age.

3. Educational videos make infants smarter. The names – such as Baby Einstein and Brainy Baby – suggest one thing, but the data suggest otherwise. According to a 2005 report by the Kaiser Family Foundation, no program targeting children younger than 2 has demonstrated any educational benefit.

Evidence from studies my colleagues and I have done suggests that early viewing (under age 3) may be harmful to children’s cognitive development. We found that children who watch TV before age 3 score worse on tests of letter and number recognition upon entering school than those who do not.

And for each hour of television a child watches on average per day before age 3, the chance that the child will have attention problems at age 7 increases by 10 per cent. A 2005 University of Pennsylvania study found that even watching “Sesame Street” before age 3 delayed a child’s ability to develop language skills.

4. Sitting around watching television – instead of playing outside – makes kids overweight. In fact, being a couch potato is not what causes obesity. Kids sit around to read, too, but no one suggests that reading causes obesity. A 1999 Stanford University experiment found that when elementary school children watched less television, they did lose excess weight; however, reducing their television time did not make them more active.

What that suggests is that television-watching itself – unlike other sedentary activities such as reading, block-building or working on art projects – encourages overeating. Snacking in front of the tube is a widespread habit (for kids as well as adults) and the barrage of junk food advertisements only heightens that temptation. About 70 percent of the ads children see on television are for food products, and virtually none of them are for healthy choices. A 2005 Harvard University study found that, on average, children eat about 170 more calories per day for each hour of television they watch, and all of those calories are derived from foods commonly advertised in television commercials.

5. Television helps kids get to sleep. The opposite is true. In a 2005 study of more than 2,000 children, my colleagues and I found that the more television children watch, the more likely they are to have irregular sleep and nap patterns. As common as it is – about three-fourths of children had television as part of their bedtime ritual, according to a national survey – allowing kids to watch television because they can’t sleep is part of the problem, not the solution.

6. Kids watch too much television. Actually, the bigger problem is what they watch and how they watch it. In what some consider the halcyon days of television, families used to gather around a single centrally located set and watched high-quality, family-centered programming together.

When parents watch with their children, the value of the best television programs is enhanced – and the harm of negative programming can be curtailed.

Dimitri Christakis

A reason to cheer


Vijay TV, the Tamil general entertainment channel from Star TV bouquet has claimed to have hit a new high with its celebrity dance show ‘Garnier Fructis Jodi No. 1 – Season 2’. The rating on the ‘other language round’ episode delivered record audience shares for Vijay TV. ‘Jodi No. 1’ is an adaptation of Star One’s ‘Nach Baliye’.

The episode scored a 27 TVR in Chennai among the female audience, clocking channel shares of 66.3 per cent, leaving competition Sun TV (10 per cent); Kalaignar TV (3.7 per cent), and Jaya TV (3 per cent) far behind in this time slot (Source: TAM; Week 40; Saturday 8-9.30 pm; ABC 15+F; Chennai). This is the highest recorded TVR for the channel ever, its previous high was with Hollywood blockbuster ‘Titanic’ in Tamil, which scored 19.8 TVR in 2004 (Source: TAM; Sunday February 29; 11.29 am to 4.05 pm; Chennai; ABC 4+).

In Tamil Nadu, the show scored 20.8 TVR with a share of 59 per cent as other channels such as Sun TV (17.9 per cent), Kalaignar (4.9 per cent) and Jaya (2.7 per cent) trailed behind (Source: TAM; Week 40; Saturday 8-9.30 pm; ABC 15+F; Tamil Nadu). In the minute by minute ratings that were registered, the show touched a TVR of 36.9 (Source: TAM; Trends by minutes; Saturday; Chennai; ABC 15+F; 8-9.30 pm).

Sriram K, Head, Vijay TV, said, “We are extremely thrilled with the performance of ‘Jodi No.1 – Season 2’, the show has become a greater phenomenon than its predecessor. The ratings have reassured us that content is king, and we at Vijay will strive to deliver the best original content for our audiences.”

India’s TV viewership models


The metrics used to measure TV viewership in India are in the middle of an upheaval, much like the medium itself which is getting fragmented and interactive.
A Broadcast Audience Research Council has recently been set up on the lines of the UK’s Broadcasters Audience Research Board (BARB) to regulate TV ratings metrics, and it reportedly plans to upgrade TAM Media Research Pvt. Ltd’s Peoplemeter system. Also, convergence technologies such as Internet protocol TV and direct-to-home (DTH) are posing new challenges in measuring viewers’ response.
As moves are afoot to overhaul the existing metrics, media planners say it’s time to take some measurement cues from developed markets.
In the West, the big theme in TV metrics is to link media consumption to sales response. The latest attempt is Project Apollo in the US—a survey backed by advertisers including Kraft Foods Inc., Johnson & Johnson Inc., PepsiCo Inc. and Procter & Gamble Inc. It measures both media (TV programmes and commercials) usage and purchases made by households by merging data collected by Arbitron Inc.’s Portable People Meter (PPM) device with the purchase data from ACNielsen Inc.’s HomeScan.
India, too, must adopt such multifaceted models, say media specialists. Madison Group Inc. chairman and managing director Sam Balsara advocates such integrated measurement models. Bodies such as BARB could advance this cause, he says.
The accent must be on following the individual and not just PPM, say media specialists. “There will be a split amongst multiple platforms and fragmentation will occur at the gadget level. We are standing at a point where legacy TV networks are seeing a threat from budding ones. New technologies are entering and challenges go beyond just measuring CAS (conditional access system) and DTH via set-top boxes,” says BAG Films & Media Ltd’s chief strategy officer Amit Ray.
Convergence technologies are redefining TV viewing. TV is now accessible anywhere from various mobile platforms. National broadcaster Doordarshan recently launched its mobile TV pilot with Nokia Oyj by beaming eight of its channels on mobile TV.
Reliance-Anil Dhirubhai Ambani Group’s Reliance Communications Ltd has launched a mobile TV service for its subscribers. Viewership of these media is beyond the ambit of the existing people meters used by TAM.
However, the global models capture the viewing patterns of people 24×7. Arbitron’s PPM, which measures people tuning into individual radio stations and TV channels, is worn like a pager. “PPMs help capture viewing behaviour on the move, while also adapting to newer platforms,” says Meenakshi Madhvani, managing partner, Spatial Access Media Solutions Pvt. Ltd.
Another device is a smarter set-top box. “In the US, iTvTrax Llc. launched various products based on the set-top box technology to record the behaviour of viewers,” adds Madhvani.
Measurement technologies seek to follow consumers as they move along various viewing platforms. Specially adapted cellphones from US start-up Integrated Media Measurement Inc. , which is seeded by prominent tech entrepreneurs, monitor viewership from CDs, DVDs, video-games, sporting events, portable gadgets and cinema. Market information provider GFK AG’s Mediamark Research Inc. is developing a pager-sized media-measure-ment device for the global market, say media observers.
Multiple metrics exist in advanced TV-viewing markets. However, the focus is towards the development of a common metric, says Madhvani. India has two systems (TAM and aMap), while markets such as China and the US have both the diary method and people meter. In most markets, Arbitron and Nielsen Media Research measure TV audiences via pen-and-paper usage logs filled out by selected consumer panels, as well as devices that passively measure media usage at homes.
Quantitative systems of measurement will move to more qualitative measures of engagement communication impact. “Ultimately, it’s vital to improve measurement systems, before we jump the gun and move on to converging technologies,” says SET India Pvt. Ltd’s president Rohit Gupta.
“First, the consumer has to adopt the technology and that will only happen after he’s familiar with it,” says L.V. Krishnan, CEO, TAM Media.

Sun cannot come down


is in top of

The much-hyped launch of ‘Kalaignar TV’ has failed to check the growth of Sun TV Network in Tamil Nadu. Rather the Sun TV Network claims that its channels have upped their total market share in Tamil Nadu since the launch of ‘Kalaignar TV’ to 60% as against 58% a month ago.

According to Sun TV sources, the Sun channels continue to top the 100 programmes in Tamil Nadu with 96 programmes under its fold. Sun TV’s highest rating (TVR) is 22.5+ for its serials while the Kalaignar TV’s highest rating (TVR) is 2.5 for its serials. Kalaignar TV has been able to gain entry into only one of the top 100 programmes. Interestingly, Vijay TV has gained entry into three of the top 100 programmes.

Despite increased competition, Sun TV claims that its channels continue to enjoy a dominant position in south India. With a market share of 60% in Tamil Nadu, Sun TV Network enjoys 32% in Andhra Pradesh and 28% in Karnataka.

A Television Rating (TVR) is a percentage of the total number of people viewing a TV programme or advertising break at a particular time. 1% of the audience = 1 TVR. TAM-Television Audience Measurement in India has always been controversial though. But if what is available is any index, sun continues to rule the roost. But finding programs like Mastana Mastana in Top Hundred is hard to digest and creates more suspicion on the rating system. Regarding Serials we have pointed out earlier also that continuity is the main blockade for shifting. Only if the serials in Sun comes to an end and if a rival arranges to telecast a new serial at the time when sun does will they gain and that too only if they are a shade better. So Sun after all may never come down.
Thanks: Indian Express.

Top Ten Game Shows in Tamil



1.Kalakkapovathu Champions 3 Vijay TV Fridays 10.00 PM
2.Assatha povathu aru Sun Tv Saturday 10.00 PM
3.Jackpot Jaya TV Sunday 8.00 PM
4.Thiranthidu seasame Vijay Tv Sundays 8.00 PM
5.GrandMaster Vijay TV Mon-Friday 9.30 PM
6.Ellamae sirruppu than Kalaignar TV Saturday 8.00 PM
7.Jillunu oru Challenge Vijay Tv wednesdays 10.00 PM
8.Savval Jaya Tv sundays 10.00 AM
9. Kasu Malai Raj TV Saturday 9.00 PM
10.Enga area ulla vanga Jaya TV Tuesday 9.30 PM

Game Shows were any one can participate are the one’s included here. Talent shows are excluded. [except for comedy]

‘Living to tell the tale’


The first Civilian trek to the Siachen Glacier organised by the Indian Army in over 30 years was successfully completed on October 8 with the 22-member team reaching back to Base camp safe and sound. CNN-IBN’s Rasika Tyagi was part of the historic trek and she filed the report from Siachen. The program “Living to tell the tale” was telecast in CNN-IBN recently.

The coverage was superb, Informative, educating and above all entertaining. Exactly how a location should be introduced to people via tele media. Hope such type of broadcasts come in regional media too.